SEO Expert

Posts Tagged ‘google news submission’

Do you know that you can promote your own products and services using press release distribution services? It’s true.

When you issue a press release, think of it as an SEO campaign. (You can read more about SEO news here). What do you usually do when you are performing SEO?

You want back links from authority sites right? Well, when you distribute a press release, you are sending your PR out to many well established sites such as Cnet News, InboxRobot, EINNews, etc. These sites have been around for years, and links from them are very valuable.

Valuable in the sense that you can boost your search engine rankings. In today’s age, any marketing campaign must involve the Internet (read more about Internet marketing news here). For all you know, the bulk of your business will eventually come from the Internet.

As the major search engines own the lion’s share of web traffic, it becomes impossible for business owners to ignore this traffic source.

To perform SEO properly, your job is not just to get back links. Back links MUST come from authoritative sources. Otherwise, your site may get penalized for link spamming. In addition, make sure your links come from relevant articles. This isn’t too much of an issue since in a PR, you have full control over what you want to include in the release.

Note that a PR is different from an article distribution. You can’t use articles to promote your business directly. The article directories will reject your articles. But you can use PRs to promote your businesses directly. Talk about your new products, new shipments, new customer service policies, and so on.

Your PRs will help you attract targeted visitors from Google News, and other major news aggregators. They will also stay online indefinitely to help you gain more traffic in the long term.

Ever wanted to get instant exposure in the search engines? One way to do so is to get your press releases indexed by Google News.

Google News works a little differently from traditional search engines. On a traditional search site, once you get a web page ranked in the search results, it will probably retain its rankings for quite some time.

However, since news readers are always looking for the latest news, Google News is built to show only the most recent materials.

So what are the implications?

First, if you issue a press release and it shows up in Google News, it will move instantly to the top of the search results. However, after a few weeks, the PR will move down the rankings.

That means you will receive exposure and traffic almost instantly; usually within minutes once your PR has been distributed. For the next couple of weeks, your PR will continue to receive page views. After that, traffic will taper off.

This may seem like a short term traffic generation strategy. But don’t forget that after the first couple of weeks, Google itself starts to index the news articles and includes them in its main search index. Since your press releases remain online indefinitely, you get to receive long term traffic.

In every Google News Submission, you get to include two to three links back to your site in the PR. Visitors can contact you by emailing you directly based on the contact info in the PR, or they can click on these links and visit your website.

Your links are very valuable because you are actually performing search engine optimization (SEO). The more back links you get, the higher your search rankings will be. In other words, press releases can even help boost your search rankings!

As you probably already know, organic search traffic tends to be easier to convert into paying customers. A single press release can potentially earn you thousands of dollars if you know what you are doing.