SEO Expert

Posts Tagged ‘internet marketing’

I’ve written a new report for you, on:
How to Penetrate Any Market.

Observe how Carolyn Hansen, an Internet marketer in a very competitive niche (health and fitness) obtain top rankings on Page 1 of Google.

Note that this is not your usual SEO tips report. It’s more about learning how to drive your business to greater heights.

Check it out:

How to Penetrate Any Market

In this report, you learn about the core principles that are driving your Internet business. If you don’t have any core principles, it’s very hard to get focused. You’ll be like grass swaying in every single direction when the wind blows.

With the core principles in hand, you can now grow your online business confidently and steadily. In fact, it is a guarantee that you will succeed if you follow the principles closely. You cannot NOT succeed. That’s how powerful the principles are.

The thing is, everyone knows these principles deep in their hearts. Some just fail to notice that they are there. Others just choose to ignore them, even if they know. That stems from disbelieve.

So if you want to be wildly successful in business, the first thing you need to do is to have firm believes. Believe in the principles, and believe that the principles will work for you.

If you don’t, the principles mean nothing. You will read, but you won’t see and you won’t understand. Hence, you will do nothing about the principles, and your businesses don’t change. Without change, you cannot expect a different result.

The goal here is to grow your business, so you certainly want to do things differently. This report shows you how everything starts from you.

Even a highly competitive niche like the Health and Fitness niche can be penetrated – and there’s real life proof for you to witness.

Free report brought to you by article submission service.

The New York Times “Skin Deep” recently reported a discovery that has piqued the interest of quite a few consumers who were on the fence about pursuing a cosmetic procedure. Recently, in order to compete during a deep economic downswing, many dermatologists, plastic surgeons, and cosmetic surgery offices are increasing, or trying to maintain their current patient numbers, by offering broad discount rates on all kinds of procedures.

These broad discounts are a direct result of the amount of individuals looking for a cosmetic procedure declining sharply along with the fall in the economy. Those who are still seeking a cosmetic procedure are using due diligence and basing their decision more on quality and recognition than overall cost. This has meant that plastic surgeons have had to come up with new ways of selling themselves and their individual services. This has led to a tremendous movement to dig deep into the marketing of the surgeons’ persona as much as the actual surgical background and experience. Online branding of surgeons has started to become the staple of plastic surgery marketing during this economic downturn. Surgeons who once relied heavily on magazine ads, local newspaper, and word of mouth are now researching the web as an actual tool to find and validate new potential patients. While many have websites, or more to the point, html pages online, most never fully utilized or even realized the potential of the web. Now with over 70% of all medical patients searching online first for medical professionals, from family doctors to plastic surgeons, it is now more important for surgeons to maximize their online presence.

The first place that many plastic surgeons are starting to turn to online is to pay per click (PPC) advertising on Google, Yahoo, and MSN. Sometimes they even turn to PPC management companies who, at a cost plus a percentage of the budget, will help them create a budget and even setup the campaigns. The potential conflict here becomes obvious very quickly. On average, the cost per each and every click to a surgeon’s site from the average Google adwords campaign for a plastic surgeon is between $4.00 – $20.00. In an average size metro area that is a moderate monthly spend of around $16,000 – $80,000 PER MONTH. The cost can be considerably higher with more keywords pursued in any one area. For example “Los Angeles Plastic Surgery” is a single keyword with over 4,400 searches per month. There are literally hundreds of other keywords for the Los Angeles keyword base. The price for that one particular keyword is currently just over $21. While this may be cost effective for well known surgeons who are already converting through alternative branding, it can quickly bankrupt new or emerging cosmetic talent.

This leads to a solution that surgeons are starting to more readily grasp, organic search engine optimization. “By seeking out those who are seeking you, you simply change what has become a depression to some, into a golden opportunity for you” Says Todd Williams of plastic Surgery Website Design, a marketing and design company that works exclusively for plastic and cosmetic surgeons. “The first thing that we do with any new client is to analyze their current web presence. What is their bounce rate, what is their conversion rate, what kinds of search engine traffic are they currently getting, etc… Core questions that tell us where to begin,” he says. “Most of the time we can increase conversions by simply changing their design to something more aesthetically pleasing to the consumer” pointing out the fact that many of the older plastic surgery websites online today are old flash driven templates that tend to carry higher bounce rates and lower conversion rates. “It’s at that point we can start building out their organic search engine saturation and they really start to see just how many people are still actively searching for a cosmetic procedure”.

Some plastic surgeons are really taking the initiative discussed here and going to the next level by integrating social media such as twitter, facebook, myspace, and their own plastic surgery blogs where they communicate with potential patients in an individual capacity.

One thing is certain, micro targeting online is no longer “something extra”. It is now a requirement and a necessity for any surgeon looking to not only make it through this recession, but also continue to grow and thrive.

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As the owner of a professional article distribution service (I do this everyday), I have the benefit of reviewing and submitting hundreds of articles each month.

As you probably already know, article submission is just one way to build links online. The major problem with article marketing is that it can be rather painful. Consider people who don’t write well, type slowly, or don’t know how to use software to help automate the submission process. Writing and submitting one article can take hours!

On top of that, if you don’t follow the rules, your articles may get rejected, and you’re just wasting time, writing and submitting your articles.

Here are some general guidelines. If you follow these guidelines, you will yield the best results.

WHAT NOT TO DO

* Submit articles with less than 450 words.

Most article directories accept articles with at least 450 words. Some may accept more, some less. But most will accept 450 words.

* Promote a site with nudity of excessive affiliate links.

It’s not common for article directories to reject a site that has been completed. But if you are trying to promote an adult site, or if your site contains nothing but affiliate links, your articles have a chance of being rejected.

* Use super long anchor keyword phrases.

Keep your anchor texts to 3 words max. Don’t link the entire sentence. Keep the links to your author resource box. The author resource box should not be more than 450 characters. 450 characters will allow you to write about 2 to 3 sentences. There is no need to write a short story here. Just a couple of sentences with static text links in them will do.

* Use profanity in your articles.

Don’t use any kind of profanity in your articles. Vulgar words and phrases are automatically detected by some article directories. Your articles will be rejected before they have a chance to be reviewed by a human editor.

* Submit an illegible article.

Articles are seldom disapproved because of grammatical errors, spelling errors, or sentence structure faults. But it has to be of decent quailty. In other words, readers must understand what you are trying to say. If English is not your native language, consider hiring someone to write for you.

* Use software to spin articles.

Some article marketers use software to spin PLR (Private Label Rights) articles, in the hope that the article directories won’t detect the duplicate content. Unfortunately, most software just replace words with synonyms. In the process, the meaning is skewed and the article no longer make sense. For instance, the word “market” may mean several different things depending on context.

Consider:

Original sentence: I go to the stock market to invest.

After replacement: I go to the stock bazaar to invest.

OR: I go to the stock shop to invest.

The word “market” may mean “bazaar” or “shop” – a place for buying stuff. But when you put the words into context, notice that the same sentence now sounds funny.

* Use URL as your links.

You shouldn’t be using URLs as your links. The bulk of your traffic will be coming from the search engines. So make sure you spend a little time working on your keyword research, and pick some phrases to target. Use those keywords in your links.

* Write and submit an entire report.

You are submitting articles, not reports. Every now and then, I see writers submitting articles with over a thousand words. If you have long articles, break them up into separate articles. You are not posting to your blog. You are building links with your articles. More articles equal more links.

In addition, most readers just scan articles instead of read the entire page. If you write super duper long articles, you may lose your reader, and you never get the chance to see them again.

WHAT TO DO

* Write and submit articles regularly.

If you are not building links, your competitor may just be creeping up on you. So make it a habit to distribute articles regularly – even if it’s just one article per week.

* Submit to hundreds of article directories.

Don’t just submit to 1 or 2 article directories. Start with Ezinearticles.com. Once approved, you can use the same articles to distribute to all the article directories.

* Outsource of use software to help you distribute articles.

It doesn’t make sense to sit at the computer for hours just to distribute articles. You have better things to do. Outsource all the article submissions or use some software to automate the process. Your article marketing will become way less painful.

A word of caution if you are hiring writers to write for you. Use a duplicate content check tool like CopyScape to check for plagarism before paying your writers. Some writers are just out to scam others – they scrape content off other websites and submit them as their own. Don’t be fooled!

* Focus on keywords.

Try to dilute your efforts by targeting too many keywords at any one time. Focus on two or three keywords, and write your articles based on those keywords. Once they start to rank in the search engines, move on to other keywords.

Notice that there is a cumulative effect. The more keywords you target, the more traffic you will get. But be patient. SEO does take a little bit of time, especially for competitive keywords.

* Publish 100% original articles.

Using PLR articles is fine. But many directories (like Ezinearticles) will not accept PLR articles. You have to be prepared to accept that if you are using PLR articles. Otherwise, you just have to write 100% orginal and unique articles. Unique means that your articles must not be published on the Internet before. So don’t make the mistake of posting to your blog, and then submit the articles. Once the articles get indexed by the search engines, Ezinearticles may not approve the articles.

* Be clear about your goals.

What are you trying to achieve? If you just want to build links, you can submit general information articles. If you are trying to sell something, focus on the products and talk more about the problems that your products will help to solve. Don’t give away all the answers in your articles. In that 450 words, show that you understand the customers, and that you are sincere in helping them overcome whatever obstacles they are facing. That will encourage them to click your links and visit your site.