SEO Expert

Posts Tagged ‘keyword research’

So many times, I’ve seen clients promoting their URLs without proper anchor texts. Sure, you get a trickle of traffic from the direct links, but that’s leaving out a HUGE chunk of the traffic -- traffic from the search engines.

So how do you ensure that your articles get ranked AND you get your own site to rank as well?

The answer is this -- It’s all in the keywords!

I know this has been said a million times, but so many marketers still promote distribute articles that are without proper anchor texts.

There can only be 2 reasons.

1) Ignorance -- newbies tend to do this because they don’t know about SEO.

2) Negligence -- just couldn’t care much about the links.

With proper anchor texts, traffic can increase by as much as 50% to 100%. So why not make the effort to insert the right keyword phrases?

If you are new, it’s best that you start by choosing long tail keywords. Any keyword phrase with 3 or more words in it is considered as a long tail keyword phrase.

Conduct a search in the search engines and you will see that usually these keywords have less competition (less than 200k search results). That means it’s easier to get your articles or website to rank for those keywords. This strategy always work, especially for new sites. If you are trying to target a keyword phrase like “make money online”, then you better know how to acquire very strong links. Otherwise, you don’t stand a chance.

Here is a video that you can watch:

You can watch it here, or you can go to YouTube to watch the bigger version. It’s a video that’s about long tail keyword research.

Why long tail keywords work.

Long tail keywords will give you more targeted visitors. Obviously, someone searching with a very specific keyword phrase means that this individual has a keen interest in the subject/product/service.

As a marketer, you want your visitors to be as targeted as possible. If your traffic is not targeted, it’s going to affect your conversion rates. No conversion means no money. So be sure to learn how to drive targeted traffic.

The more keyword phrases you rank for, the more targeted traffic you will receive. Of course, this means a little bit more work on your part. You have to create content/articles with the keyword phrases in them. But in the long run, this is a much better traffic generation strategy.

When you have enough pages ranking well in the search engines, you can try to rank for more competitive keywords. Now you are the owner of an authority site, and that gives you a better position to compete with other websites that have been around longer.